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In 1997 Pioneer started selling the first Plasma TV to the public Contrast ratio indicates the difference between the brightest part of a picture and the darkest part of a picture, measured in discrete steps, at any given moment. The implication is that a higher contrast ratio means more picture detail. Contrast ratios for plasma displays are often advertised as high as 5000:1. On the surface, this is a great thing. In reality, there are no standardized tests for contrast ratio, meaning each manufacturer can publish virtually any number that they like. To illustrate, some manufacturers will measure contrast with the front glass removed, which accounts for some of the wild claims regarding their advertised ratios. For reference, the page you're reading now (on a computer monitor) is actually about 50:1. A printed page is about 80:1. A really good print at a movie theater will be about 500:1 In 1969, the twisted nematic field effect in liquid crystals was discovered by James Fergason at Kent State University in the USA, and in 1971 his company ILIXCO (now LXD Incorporated) produced the first LCDs based on it, which soon superseded the poor-quality DSM types. Small monochrome displays such as those found in personal organizers, or older laptop screens have a passive-matrix structure employing supertwist nematic (STN) or double-layer STN (DSTN) technology (DSTN corrects a color-shifting problem with STN). Each row or column of the display has a single electrical circuit. The pixels are addressed one at a time by row and column addresses. This type of display is called a passive matrix because the pixel must retain its state between refreshes without the benefit of a steady electrical charge. As the number of pixels (and, correspondingly, columns and rows) increases, this type of display becomes increasingly less feasible. Very slow response times and poor contrast are typical of passive-matrix LCDs. History
Functional details * LCD displays generally have a lower contrast ratio than that on a plasma display or CRT. This is due to their "light valve" nature: some light always leaks out making black grey. IPS (In-Plane Switching) was developed by Hitachi in 1996 to improve on the poor viewing angles and color reproduction of TN panels. These improvements came at a loss of response time, which was initially on the order of 50ms. IPS panels were also extremely expensive. The zenithal bistable device (ZBD), developed by QinetiQ (formerly DERA), can retain an image without power. The crystals may exist in one of two stable orientations (Black and "White") and power is only required to change the image. ZBD Displays is a spin-off company from QinetiQ who manufacture both grayscale and colour ZBD devices.
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LCDs with a small number of segments, such as those used in digital watches and pocket calculators, have a single electrical contact for each segment. An external dedicated circuit supplies an electric charge to control each segment. This display structure is unwieldy for more than a few display elements. Screen sizes have increased since the 21 inch display in 1992. The largest Plasma display in the world was shown at the CES (Consumer Electronics Show) in Las Vegas in 2006. It measured 103" and was made by Matsushita Electrical Industries (Panasonic). MVA (Multi-domain Vertical Alignment) was originally developed in 1998 by Fujitsu as a compromise between TN and IPS. It achieved fast pixel response (at the time), wide viewing angles, and high contrast at the cost of brightness and color reproduction. Until quite recently (c. 2004) the superior brightness and viewing angle of color plasma panels, when compared to LCD, made them one of the most popular forms of display for HDTV. However since that time improvements in LCD technology have closed the gap dramatically. The much lower weight, price and power consumption of LCDs have seen them make large inroads into the former plasma market. Sony now only sell a very limited range of Plasma screens and appear set to quit this market altogether. Before applying an electrical charge, the liquid crystal molecules are in a relaxed state. Charges on the molecules cause these molecules to align themselves in a helical structure, or twist (the "crystal"). In some LCDs, the electrode may have a chemical surface that seeds the crystal, so it crystallizes at the needed angle. Light passing through one filter is rotated as it passes through the liquid crystal, allowing it to pass through the second polarized filter. A small amount of light is absorbed by the polarizing filters, but otherwise the entire assembly is transparent.
With prices starting around US$2,000 and going all the way up past US$20,000 (as of 2004), these sets did not sell as quickly as older technologies like CRT. But as prices fall and technology advances, they have started to seriously compete against the CRT sets. Some 42" sets fell below $1,500 at major retailers like Best Buy and Costco during the 2005 Christmas season, and many of the retailers reported that plasma TVs were among the hottest selling items for that season. When an electrical charge is applied to the electrodes, the molecules of the liquid crystal align themselves parallel to the electric field, thus limiting the rotation of entering light. If the liquid crystals are completely untwisted, light passing through them will be polarized perpendicular to the second filter, and thus be completely blocked. The pixel will appear unlit. By controlling the twist of the liquid crystals in each pixel, light can be allowed to pass though in varying amounts, correspondingly illuminating the pixel. Until quite recently (c. 2004) the superior brightness and viewing angle of color plasma panels, when compared to LCD, made them one of the most popular forms of display for HDTV. However since that time improvements in LCD technology have closed the gap dramatically. The much lower weight, price and power consumption of LCDs have seen them make large inroads into the former plasma market. Sony now only sell a very limited range of Plasma screens and appear set to quit this market altogether. In color LCDs each individual pixel is divided into three cells, or subpixels, which are colored red, green, and blue, respectively, by additional filters. Each subpixel can be controlled independently to yield thousands or millions of possible colors for each pixel. Older CRT monitors employ a similar method for displaying color. Color components may be arrayed in various pixel geometries, depending on the monitor's usage. Due to the immense cost of building TFT factories, the number of major OEM panel vendors probably does not exceed four or five. Several of the most well-known are Samsung, LG.Philips LCD and AU Optronics. Many LCDs are driven to darkness by an alternating current, which disrupts the twisting effect, and become faint or transparent when no current is applied.